Challenge
Develop a consumer engagement platform,
launching a new premium cigarette – Parliament Carat./p>
Idea
Expand the permitted boarders and make your life a carat above the rest with new Parliament Carat – Swiss-made cigarettes with a gentle taste.
Mechanics
Beautiful and intriguing girls and boys hold a box with a combination code. They encourage guests to crack the code to get to a gift hidden inside.
Ipad Apps
A set of apps made to familiarize the TA further
with the Carat brand values and uncover
all the facets of Parliament.
Outdoor installation
A handmade and mix-technique haut-relief of a girl was placed inside hotels, restaurants and cafes to attract the TA's attention. Blue lights highlight the girl's hand which holds a pack of Parliament Carat cigarettes.