We made a map of sunny places in Russia, where customers could check the weather, select the most suitable products, add their own beaches, check existing ones and see where Nivea Sun promos were taking place.
Consumers could buy the product
for half the price is was selling for in nearby shops and also receive gifts!
Interactive consultations to help consumers select the most suitable lotion as well as product testing were held at all the points of sale in 17 Russian cities.
We held lively lessons for primary school children and a creative contest for school teachers to see who could come up with the best lesson about how to stay safe in the sun.
Interactive online map
Unique summer oases with
interactive consultations at
points of sale.
Direct sales on the beach
Lively lessons in primary
school about to stay
safe in the sun