Develop a great idea for a campaign.
Increase volume of sales.
Provide digital promo.
Win 100% of Football!
Users were invited to share in a unique experience – become the owner of a football team, improve its players skills, and compete with other teams to find out who the best football team is.
ON THE WEBSITE OR VIA SMS(Each code is converted into
to create your own team
of World Championship
matches, train your team
and defeat your rivals
IN YOUR TOTAL TEAM RATING AND WIN 1 OF 30 VIDEO PROJECTORS
Number of unique
Site attended more than
CARLSBERG ACHIEVED HISTORICAL PREMIUM LEVEL SALES