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Carlsberg 100% of Footbal

Objectives

Develop a great idea for a campaign.

Increase volume of sales.

Provide digital promo.

Conducting idea

Win 100% of Football!

Users were invited to share in a unique experience – become the owner of a football team, improve its players skills, and compete with other teams to find out who the best football team is.

1

BUY

Carlsberg beer

2

Register codes

ON THE WEBSITE OR VIA SMS

(Each code is converted into
virtual currency)
3

Collect 11 codes

to create your own team

4

MAKE PREDICTIONS

of World Championship
matches, train your team
and defeat your rivals

5

ACHIEVE THE SUPREME CLASS

IN YOUR TOTAL TEAM RATING AND WIN 1 OF 30 VIDEO PROJECTORS

Results

GOALS SCORED

290 031

Number of unique
site visitors

150 514

Site attended more than

470 000 times

CARLSBERG ACHIEVED HISTORICAL PREMIUM LEVEL SALES

Response Rate4,43%