Competition fromNIVEA LIP CARETHE KISSING MAP
1
Mark place
Mark your place on the map
2
add photo
Add a photo and
a description
3
get votes
Get the most votes
(You need to join the Nivea Lip Care group
in order to vote)
4
win prizes
Win the main prize or one
of the promotional prizes
Challenge:
Connect Nivea Lip Care (series of lip care products) with
kissing.
Solution:
Create an interactive map of the most romantic places for kissing which users
will fill out.
Results:
50 000
places added nationwide
Campaign coverage of
1 000 000
people
57 000
people joined the Nivea Lip Care group on Vkontakte
38 000 000
kisses