Best interactive experience with
the best smartphone from SONY
CHALLENGE
To present the new Xperia Z1 demonstrating its unique benefits. To support the main communication campaign “The best moments with the best from Sony”.
SOLUTION
An interactive installation involved the audience into the journey through unbelievable functions of Xperia Z1.
Each smartphone function revealed in a separate «window» and uncovered the best moments of life.
EXECUTION
More than 80 000 consumers had an interactive experience with the best smartphone from Sony.
BEST SHOT
Time Shift Burst mode hasn't missed a moment of the dancing robot.
BEST DRIVE
Visitors played 3D Sony Games on TV screens using the smartphone.
BEST DISCOVERY
The Info Eye function gave information on the best places to visit in the world.
THE BEST REALITY SHOW
The smartphone streamed footage of its underwater adventures at the bottom of an aquarium live on Facebook.
BEST ADVENTURE
Augmented real-time experiences with the AR-EFFECT function.
