To present the new Xperia Z1 demonstrating its unique benefits. To support the main communication campaign “The best moments with the best from Sony”.
An interactive installation involved the audience into the journey through unbelievable functions of Xperia Z1.
Each smartphone function revealed in a separate «window» and uncovered the best moments of life.
More than 80 000 consumers had an interactive experience with the best smartphone from Sony.
Time Shift Burst mode hasn't missed a moment of the dancing robot.
Visitors played 3D Sony Games on TV screens using the smartphone.
The Info Eye function gave information on the best places to visit in the world.
The smartphone streamed footage of its underwater adventures at the bottom of an aquarium live on Facebook.
Augmented real-time experiences with the AR-EFFECT function.