Sampling is dead….Viva el sampling! We’ve
introduced to the audience non standard
animators - Sample Man and the Breakdancer.
These party guys were

Dry sampling with leafleting + Fun activities
with Sample Man, Breakdancer, Scooter
sampling and sample tree.

Dry sampling with leafleting + fun
activities with Sampleman, the Breakdancer,
scooter sampling and
a sample tree.

40% TA reached.
Over 4,000,000 contacts with TA.
Over 100,000 fun and dynamic contacts
82% conversion & 100% retention.
Furthermore, research showed that sampling increased awareness
JACOBS 3-in-1 11% more effectively than TV advertising and 16% more than out-of-home advertising*.