Objectives
Build up CHANEL's new brands awareness.
Switch competing brand’s customers.
Increase sales.
Mechanics
More than 100 separated promo campaigns: Sprayings, Make-up artists, Dermatology Consultants and Cosmetic Consultations, Chanel Clients Days.
Channels
Premium outlets.
Geography
Moscow, Saint – Petersburg and 40 regional cities.
Period
December 2008 – till present time.
